The Brand

Window display with the word 'bayboy' in large black letters and 'BB' below it, with reflections of buildings and street scene in the glass.
A woman in a swimsuit and sunglasses sitting on the bow of a boat, with a marina filled with boats and houses in the background.
A woman in sunglasses and a bikini top standing beside lounge chairs next to a stone wall and tropical plants.

  • bayboy is a personal styling brand and fashion house established in 2022.

    Based in Newport Beach, bayboy builds wardrobes with timeless pieces — the kind that have mattered for generations, and always will. Our aesthetic lives in contrast: polish with grit, grace with presence, tradition reimagined for today. Every look is modern, but grounded in class.

    At bayboy, we believe class still matters — maybe now more than ever.

  • Your support helps keep bayboy grounded in taste, care, and class. Thank you for believing in the vision and standing with us from the start.

3% Cover the Fee